Learn more about our brand - AWNL

Why did we begin?

As jewelers, our family has long delved deep into the wilderness of northern Sweden to excavate Muonionalusta meteorites. For the past four decades, we have been dedicated to crafting this miraculous material into various types of fine jewelry. Now, as the youngest generation inheriting the family legacy, we seek breakthroughs from within, using a modern and innovative design framework. "Amulets for the journey" is how we define ourselves, and in 2011, we realized that the timing was right to launch AWNL (ALL WE NEED IS LOVE).

Our Passion

We have never stopped innovating our designs, nor have we ceased the creative use of new materials and symbols, such as Swedish meteorite, mosasaur tooth fossils, Tibetan antler bone, and Greenlandic Nuummite.

AWNL combines carefully selected gemstones, exquisite craftsmanship, Nordic symbols, and mysticism to interpret the meaning of Nordic-style meditation. We believe that natural materials possess their own power, which can awaken the wearer's potential while providing protection and healing energy.

Brand Ethics

Whether it is using recyclable materials or working without harming nature, these efforts demonstrate our unwavering commitment to the creed of eco-friendly production. Environmentalism has long been deeply etched into the DNA of AWNL, and we strive to ensure that every step we take has a tangible and positive impact on our customers and the planet.

Inspiration Behind the Meteorite Collection

The Muonionalusta meteorite is the oldest meteorite discovered to date; it fell to Earth in northern Scandinavia one million years ago and remained hidden beneath the Northern Lights throughout the past four ice ages. "Of all the meteorites found, only about 5% are iron meteorites, which makes the Muonionalusta very rare," says Dr. Thomas Müller, an astrophysicist at the Max Planck Institute.

Imagine an object born from a fiery collision in outer space, traveling through endless darkness, only to lie dormant beside you, having experienced an entire cosmic epoch while remaining true to itself.

When designing the meteorite collection, we felt exceptionally excited by this idea lingering in our minds. With these materials from outer space, this collection draws immense energy from the vast cosmos. Naturally, the meteorite collection has become the core of our product line. Traveling from the vastness of space to become part of daily wear—transforming from an asteroid into a piece of jewelry—this collection ultimately becomes an ideal gift for occult enthusiasts, seekers, and space lovers alike.

Our Community

We believe our brand enthusiasts are seekers of a high-quality life who possess their own fashion aesthetic, enhancing their overall look while bringing benefits to their inner spirit.

Our Mentor

From beginning to end, the Swedish philosopher and mystic Emanuel Swedenborg (1688-1772) has been our greatest driving force. He was a Swedish natural philosopher and mineral assessor who later became a biblical commentator, visionary, and theologian. He wrote books on mathematics, matter theory, metallurgy, astronomy, anatomy, and physiology, the most famous of which is *Heaven and Hell*.

He later abandoned his scientific work to journey in his dreams to a different world—a spiritual, non-material realm, which is exactly the place AWNL hopes to lead its customers. Emanuel Swedenborg is the one who infused our brand with spiritual values; he was in the past, and he remains so today.

Designers We Admire

Antonio Gaudí and Ieoh Ming Pei are the designers we admire most. Their whimsical and poetic architectural designs provide the greatest inspiration for our jewelry aesthetics, allowing our product designs to add a touch of elegance to both men and women while possessing richer colors and a more chic, eye-catching style.

Best Advice

"To do good is a pleasure in itself, even without reward. When one desires to do good from the heart, every word and action becomes filled with kindness." — Emanuel Swedenborg

AWNL employs exquisite craftsmanship to process precious healing crystals, aiming to infuse positive energy into our body and mind, with the ambition of becoming a brand beloved by people around the world. May the energy be with you!