Wealth | Fehu (ᚠ)

Fehu evokes cattle, a form of wealth in ancient Norse life, and a reminder to protect what you value.

• For new ventures, financial goals or important opportunities.

Strength | Uruz (ᚢ)

Uruz is linked to the aurochs, an extinct wild ox, and traditionally evokes primal strength.

• For moments when you need resolve in the face of a challenge.

Communication | Ansuz (ᚨ)

Associated with Odin and divine messages, Ansuz speaks to the exchange of ideas.

• For important meetings, presentations or conversations.

Thor’s Rune | Thurisaz (ᚦ)

Linked to giants and Thor’s hammer in Norse tradition, Thurisaz can symbolise release and change.

• For a fresh start or a decisive change.

Protection | Algiz (ᛉ)

Algiz is often read as a shield: a symbol of protection and awareness.

• For moments that call for care and courage.

Sun & Victory | Sowilo (ᛋ)

Sowilo represents the sun, light and a clearer sense of direction.

• For moments of uncertainty or a new course.

Joy | Wunjo (ᚹ)

Wunjo evokes joy after effort and change, with a reminder to value the present.

• For celebrating progress and finding balance.

Partnership | Ehwaz (ᛖ)

Ehwaz evokes the bond between horse and rider, and the momentum created by working together.

• For partnerships and teamwork.

Renewal | Berkanan (ᛒ)

Associated with the birch, Berkanan marks growth and life’s transitions.

• For a new chapter or a significant change.

The Warrior | Tiwaz (ᛏ)

Linked to the Norse god Tyr and his sacrifice, Tiwaz symbolises justice, balance and courage.

• For decisions that call for conviction.

Change | Hagalaz (ᚺ)

Hagalaz represents hail. When progress stalls, it can be a reminder to pause and reconsider your course.

• For setbacks and changing plans.

Need | Naudhiz (ᚾ)

Naudhiz speaks to necessity and the resilience found in difficulty.

• For a challenging period or a moment of change.